![]() ![]() Pink, who helped create the New York City Housing Authority (NYCHA). The now infamous Pink Houses in Brooklyn, built in 1959 and named after Louis H. Long a subject of debate and concern for New Yorkers, public housing has recently made its way further into the spotlight with the increasingly rapid gentrification throughout the city’s five boroughs, but more importantly, NYCHA’s alarming recent financial crisis. There are all the familiar symptoms: overcrowding, poverty, crime, and poor health. Yet today, nearly a century later, the projects are arguably the closest thing New York has to the slums of its past (or of developing countries). The overcrowded, poorly ventilated, unsanitary, and crime-ridden NYC slums would be swept away by a grand effort of publicly funded, thoughtfully planned living complexes that would bring dignity and well-being to New York’s working classes. Pink (of the eponymous Pinks housing project in Brooklyn), who was Chairman of the State Board of Housing, to create the New York City Housing Authority (NYCHA). Mayor Fiorello La Guardia, who himself had lost his wife to tuberculosis attributable to poor housing, had joined Louis H. When the United States’ first public housing was built in 1935 in New York City, the initiative marked the beginning of the end of New York’s rampant slums. Me, on the other hand? Give me an outlet next to a table at Pietro and you will never see me eat elsewhere again.Above: A series of graphics released by the New York City Housing Authority (NYCHA) in the 30’s and 40’s with the onset of public housing construction. Nevertheless, if you find it a bit overwhelming, maybe you can be lucky enough to find a seat at one of the pink tables at Café Henrie and Dimes, and still get that #millennialpink ‘gram without feeling like you’re inside a bottle of Pepto Bismol. Though Mansur Gavriel and Pietro Nolita definitely take the prize, creating wall to wall and floor to ceiling, womb-like universes to immerse ourselves in and feel warm and protected enough to buy those shoes you really shouldn’t, or order pasta and prosecco and tiramisu. Just take a look at the Instagram accounts of and, one of the places I’m featuring today, Cha Cha is part of a burgeoning movement of all or mostly pink business in New York cashing in on the phenomenon. ![]() Coincidentally, there’s a growing trend of combining pink and green together. Velvet sofas, monochrome green outfits… Gucci. And, I have seen green creeping in more and more on social media and beyond. Or the ever-increasing awareness and urgency of sustainability and environmental best practices. Meaning, it’s more about the revival of house plants (Monstera, anyone?), for example. I do have to give Greenery some credit though, because I think it’s more about the concept of green than the color. And even though this year’s Pantone is quite literally almost the reverse of Rose Quartz (it’s “Greenery” a bright, warm green hue that could very well be diametrically opposite from Rose Quartz in a color wheel), pink and its derivatives are showing no signs of slowing down. Pantone nailed it last year when they named “Rose Quartz” one of its two Colors of the Year. ![]()
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